If you’ve ever spent time on lead generation for b2b, then you know how time-consuming and difficult it can be.
You need to find the right niche to target, find where your target audience hangs out, and start building relationships with them.
In this article, I will give you our top 13 tips for lead generation in b2b to help you cut down time spent and increase results drastically.
1. Identify the target audience’s problems and solve them
A key element in any sort of business interaction is making sure that what you are offering is something your prospect needs.
This doesn’t just require time, effort, and research from your side. It requires empathy and the ability to put yourself into someone else’s shoes.
Your business isn’t about what you want. It’s about what your customers need.
Solve their problems, fulfill their needs, and you will get the money you’re looking for.
2. Automate your lead generation process
There are still so many people out there that think automation is bad…
Look at the tasks you’re performing daily when sourcing leads, and be objective for a second: how many of these tasks do you think you would rather not be doing?
Scouring through hundreds of companies in your niche, looking over LinkedIn profiles, turning Google inside out to find decision-maker emails, or
Whether you outsource them to a VA or have automated tools taking care of them; I bet my bottom dollar that you have more efficient ways to spend your time. And if you don’t, you probably should…
Every tedious process I just mentioned can be completely automated.
This doesn’t only free up time for you, it will also get you results way faster.
3. Enrich emails with personal information
Just reaching out to generic email addresses isn’t going to cut it.
Half the time, you will get a response from gatekeepers like receptionists. If you even get a response…
You need to find the personal email addresses of the decision-makers at a company. The CEOs, COOs, Marketing Managers; whatever job title is the most relevant for what you’re selling.
Getting on their radar instantly is one of the most effective outreach methods.
And once you are there, you need to be able to grab their attention. Fast.
4. Create catchy hooks that are impossible to ignore
If you want to become effective at cold outreach, you need to learn how to hook your prey, like a bass.
The hook is the first thing your lead sees after the subject line. It’s a sentence purely designed to make the lead read the following sentence.
That’s the goal of a hook. Nothing less and nothing more.
One of the best ways to land a good hook and sinker is by converting what’s in this outreach for the reader; how will you make his life better?
This may come as a shocker, but most humans are egocentric. We care about what’s in it for us.
Stop talking about yourself and how you’re the “number one web design company in the US.” Nobody cares.
5. Verify emails to decrease bounce rates
Some information gets stored forever on the interwebs.
Unfortunately, this can be a pain in the butt sometimes.
You find an email, but the email bounces and doesn’t get delivered.
You’ve spent precious time on finding the email, sent out your email, and now… nothing but an infamous bounce email.
Luckily the power of the internet is here to rescue you!
There are automated tools that help verify the email addresses you’ve found automatically, without sending an email first.
Just put your email in the tool, and the tool will “ping” the email and check if it’s alive for you.
Pinging simply means sending a small package to the IP address the email is hosted to see if the package can be received.
6. Engage with your leads on multiple platforms
Nowadays, only sending out an email isn’t the most effective route to take.
To get the best results, you need to be in the customer’s face on as many platforms as humanly possible.
Email, Instagram, LinkedIn, and Twitter, are the platforms we mainly focus on when doing cold outreach.
But just like sourcing leads, this is also a pretty tedious and time-consuming task.
You need to find your lead’s social media accounts, connect with them, and then start interacting with them.
That’s a full-time job by itself! Ask your outbound sales friends. They spent half their day scrolling social media and interacting with leads.
Fortunately for us, and you guessed it, there are also automated solutions to do everything I mentioned above.
Stop precious time doing all this manually and look into our automated tools to perform these tasks in lead generation for b2b.
7. Use Cold Email Outreach software
If you’re still manually typing out massive amounts of emails to leads in 2022, do yourself a favor, and please stop.
Personalizing emails is important, I understand. Here are two better options to personalize your emails for mass outreach:
- In your lead spreadsheet, add a “custom first line” column where you can talk about specific things you want to mention that you can’t automate. Then import the variable to enter these custom first lines in your cold email outreach tool.
- Craft a custom first line that applies to everyone you’re reaching out to, but craft it in a way that looks personal for everyone you send it to.
Especially if you get number two right, you will be sitting on a goldmine and can book appointments daily.
8. Use Data Scrapers to extract lead data
If you’re reading this, there is a high chance of collecting most of your lead data manually.
In the current day and age, there are tools available where you can collect data from websites on autopilot.
Let’s say you want to target real estate agents.
With data scrapers, you can simply find a directory that lists active real estate agents in your area, tell the data scraper what data you want to extra from the directory, and let it run.
Go to bed, and wake up to a list loaded with thousands of leads ready to prepare for outreach.
9. Always add a call-to-action to your outreach
When it comes to getting close to making a deal, many people are afraid to ask the prospect for what they want.
Asking your lead for something isn’t pushy or salesy. It’s crucial to help them get to the next step of the sale.
You are simply helping your prospect in the right direction.
And if you genuinely believe in your product and that you are not just selling them something, but helping them with something they need, then you are only helping to improve their lives.
This in general, is a better frame to approach sales. Don’t just sell stuff. Believe that the thing you are selling helps.
Reach out for help if you need
If you feel a bit overwhelmed and don’t know where to start applying all of the information mentioned above, just reach out.
We provide a completely done-for-you service where you can just kick back, and we will start reaching out to your leads and get them in meetings for you.
Want to find out more? Book a free 15-minute demo call and you will get an inside look into our kitchen and a taste of our secret sauce.